Our Vision

Responsibly nourish the 
world with sustained 
positive energy.

BRAVE GOOD KIND (BGK) is a brand that was founded
with aspirations as bold and altruistic as our name.
We are what we eat. What we eat impacts how we feel –
in our guts, in our brain, in our elusive gut-brain.
If we’re eating positive, we become positive.

Founder’s Perspective

I’ve always believed that the energy we put 
out in the world is the same energy we get 
back. The food we put in our bodies matters 
a lot. When I took a hard look at the grocery 
aisle, I noticed most snacks were loaded with 
sugar and carbs rather than wholesome, 
clean ingredients.
As I embarked on a journey to dig deeper, I 
heard from women & their families about the 
unmet need for a tenderly, delicious snack 
without sugary spikes of energy from guilt- 
inducing ingredients. That is why we created 
Brave Good Kind Tender Chicken Bites; an 
all-natural protein snack that fulfills both, your 
desire and conscience. With 65% less fat than 
potato chips and 30%-40% less sugar than 
granola bars, these are ideal on- the-go snacks 
where every bite is filled with positivity.

I hope you enjoy eating them as much as we
enjoy making them.
To your good health.
Prabal Chaudhri
President & Founder - BRAVE GOOD KIND

Behind the Name

BRAVE GOOD KIND was inspired by founder’s 4-year-old daughter and the values that he hopes to instill in her: Being Brave to thrive in this unpredictable world; Being Good & Kind to yourself, people and the planet.
Our Vision

Responsibly nourish the 
world with sustained 
positive energy.

BRAVE GOOD KIND (BGK) is a brand that was founded with aspirations as bold and altruistic as our name.
We are what we eat. What we eat impacts how we feel – in our guts, in our brain, in our elusive gut-brain. If we’re eating positive, we become positive.

Founder’s Perspective

I’ve always believed that the energy we put out in the world is the same energy we get back. The food we put in our bodies matters a lot. When I took a hard look at the grocery aisle, I noticed most snacks were loaded with sugar and carbs rather than wholesome, clean ingredients.
As I embarked on a journey to dig deeper, I heard from women & their families about the unmet need for a tenderly, delicious snack without sugary spikes of energy from guilt- inducing ingredients. That is why we created Brave Good Kind Tender Chicken Bites; an all-natural protein snack that fulfills both, your desire and conscience. With 65% less fat than potato chips and 30%-40% less sugar than granola bars, these are ideal on-the-go snacks where every bite is filled with positivity.
I hope you enjoy eating them 
as much as we
To your good health.
Prabal Chaudhri
President & Founder - BRAVE GOOD KIND

Behind the Name

BRAVE GOOD KIND was inspired by founder’s 4 year-old daughter and the values that he hopes to instill in her: Being Brave to thrive in this unpredictable world; Being Good & Kind to yourself, people and the planet.
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